I use Ai… for fun, like you can tell it was Ai. I do not use Ai to misrepresent my work…

Lately, I’ve been noticing more and more photographers using AI-generated images to advertise their work. Or what they say is their work…

And I’ll be honest… it doesn’t sit right with me.
Why?

Because those images aren’t real sessions. They’re not real clients. They’re not even their photography.

If you’re a photographer, shouldn’t your portfolio be made up of work you’ve actually created? Real moments, real people, real lighting, real experience?

AndConsistency! Your work should represent throughout. If a few images stand out from the norm, why is that?  Luck? OR is it even real?

The tricky part is—most people can’t tell. AI images are getting really good. And that’s where it becomes a problem… because it’s misleading.

Clients are booking based on what they think they’re going to get. But when those images aren’t real, they’re not a true reflection of that photographer’s style, skill, or consistency.
And the truth is…You can’t recreate something you never actually shot.

So when the final gallery doesn’t match what was advertised, it’s not the client’s fault for expecting it—it’s because those images were never achievable to begin with.

I’m not saying technology is bad. AI has its place. But using it to replace your portfolio? That’s where it crosses the line.

Your photos should represent you. Your eye. Your experience. Your ability to deliver—every single time.

Because at the end of the day, people aren’t hiring images…
They’re hiring you to create them.

And that should always be real.

So people, please do your research when looking at someones work. If something looks great but does not look like any of their other work…why? Ask to see more even!

Consistency here in three different family beach photos. You cant a reflection, I can do a reflection…