1. Branding
   Head shots are a good way to either brand yourself or get your brand noticed. We will address these two aspects in separate points.
   As a mid-level career professional or just starting out, all individuals would like to send a message to the business world that he/she is a qualified professional. Several human resource blogs advise that one should dress in a conservative suit when attending an interview in order to create a positive or favorable impression on the interviewer. The same applies with head shots. Remember this is the image that your audience will associate you with, which in turn becomes your brand. Depending on what the photographer intends to use the headshot for, one has to be careful what brand they create. The Selfie culture has brought a new platform for expression , but that is not an acceptable picture in a professional setting. An experienced photographer would be able to guide you through taking the right picture for the right setting/audience thus creating a brand for one to be associated with.
   The second kind of branding is associated with product brand management. Cosmetic companies have mastered the art of brand management to market and sell their products using photographers. Every time a cosmetic company launches a product, there is always a face associated with it. Think about the last time you bought a cosmetic product and the image that was in your mind at the moment. It must have been the face of the company. Even large corporates have a face that is associated with its brand. Think about Virgin Group of companies and how Richard Branson’s face is on every aspect of the company. Also look at how the United Nation Agencies use celebrities to lead their various humanitarian campaigns. Brand ambassadors have become a huge aspect of marketing and can take one’s business from mid-level to an international brand. Thus for any person running a business, start up, company, selling products and/or giving services, it would be a smart idea to get a brand ambassador. In such cases, a good headshot should reflect the brand you are selling.
2. It tells a story
   Headshots tell a story about the person. From the angle of the picture, location, to the lighting, expression on the face, appearance and finally the words accompanying the headshot, tell a story. One has to be careful when taking headshots as you would like the right story to be reflected in the picture as well as words. Opinions may vary but remember with professional headshots, you would like the photographer to know exactly what story your picture should say.
   Philosophers have said that a picture carries a thousand words; look at the pictures you took back in high school and now as a professional. It is likely from your younger pictures you have a look of adventure, inexperience, potential or optimism. In your older pictures, you start seeing confidence, professionalism and certainty. Look at the body language as well. In a photo shoot, photographers always insist on sitting with your back straight. This forces to have the correct posture which shows confidence unlike slouched shoulders which show weakness. A smile, or lack of it, reflects personality and/or professionalism. A sneer shows arrogance, toothy smile shows lack of seriousness, narrow smile shows one is close minded, frown shows stress etc. Your body language reflects your message even where the body language is subconscious. A professional headshot will ensure that the right message is sent out.
   The Background of the headshot also tells a story. A busy background naturally reflects clutter and confusion. Unless the headshot is for an entertainment magazine, it is very hard to concentrate when the background calls for more attention than the subject does. Plain backgrounds though simple, may send a message of aloofness, especially if the subject is not smiling. Some backgrounds with subtle color effects, show attention to detail. This tells the audience that the subject of the picture is keen on the details and probably a meticulous person. Outdoor backgrounds have a tendency to reveal the relaxed or nurturing side of most female photographers. Whichever message one is keen on sending, remember body language, facial expressions and backgrounds can either enhance it or diminish it. Headshots will tell a story but a professional headshot, will tell the right story.
3. It may be requested
   Various organizations may need a headshot for various needs. Companies need head shots either for branding their products or staff may need headshots to reflect the company’s image. When marketing or setting up a start-up, headshots may be required to reflect the company’s goals or team. Some companies when hiring may request for a headshot to see who the potential interviewees are. The entertainment industry relies heavily on headshots when recruiting. With social networks becoming a platform for professionals to interact, a company may request for a headshot to confirm the image of the person who will appear before the interview panel. Skype interviews are especially common nowadays where one may not be able to see the interview panel but the panel may need an image of the interviewee.
   A professional may find a situation where she/he needs a headshot, or is requested to send a headshot but doesn’t have one. The moment may be of such urgency that the company is unwilling to wait for her response. Besides, professionalism dictates that you should not keep a potential employer/client waiting. This means that one should always have a stand by headshot just in case. Not only does this make one look professional but it also saves on time and cost. You cannot keep taking new pictures any time one is requested. Having a stand by headshot takes care of this challenge.
4. It is an Investment
   Head shots are an investment in your future. Think back to that time when you brought your friends home and your parents brought out the photo album with your embarrassing baby pictures. In one of them you are probably wearing a toy stethoscope of how you wanted to be a doctor. Growing up you probably looked at that photo as a reminder of your dream. The photo encouraged you to achieve your dream and now you are a doctor. Psychology has shown that when someone begins to see themselves as what they can be, then they become. A second way for looking into the investment aspect is through financial implications of a professional headshot. A professional headshot may be pricey but it is an investment. When applying for a job, a professional headshot has the potential of making fprofessionals stand out from the competition. If she gets the job, then the amount of money spent getting the headshot will not matter compared to the salary. Thus anyone thinking about getting a headshot should not focus on the present cost, but the likely benefit they will get once they get the job/client.

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